Junior at Pure London announces new brands

Trade show Pure London is welcoming back its junior

section to its AW13 edition taking place in February. Following its debut in August 2012, Junior will once again be located within the show’s Young Fashion section and will be showcasing a host of brands offering designs for children aged 0-15 years.

Childrenswear brand Nixie will be among the new brands presenting in the Junior section, they will be showcasing their latest autumn/winter 2013 collection, as well as a spring/summer 2013 line that will be available for short order. The collection consists of easy care, organic cotton and bamboo jerseys for girls aged 4 to 12.

Someone Kids will also be making their Pure debut, showcasing a collection that targets children from ages 3 to 15. The range features printed dresses with rhinestone detail for young girls to bright colours for smaller boys, while the collection for older children includes bold prints as well as more trend-driven pieces.

The show will also see a number of returning brands including More Stories, Firetrap, Converse Kids, French Connection Kids and Ben Sherman Kids.

The autumn 13 edition of Pure London takes place from February 10-12, 2013.