Juniper Rose to launch at Pure

Juniper Rose, a new contemporary womenswear brand from the design duo behind premium

 womenswear brand Pyrus, is to officially launch the brand at the forthcoming edition of Pure London in February.

Following a soft launch for spring/summer 2014, the womenswear label will present its autumn/winter 2013 collection, which has increased in size from around 30 pieces to 40 pieces and comprises of tops, dresses and jersey.

Making its tradeshow debut, Juniper Rose is hoping that showcasing at Pure London will not only raise the profile of the brand but also secure further stockists. For its first season Juniper Rose secured several key stockists including Anthropologie, The Dressing Room in St Albans and Stanwells in Lymington.

Charlotte Russell, head of sales for both Juniper Rose and Pyrus, explained: “The most important thing for us is that we show the brand to as many people as possible and Pure London is the perfect platform for us to do that.

“The kinds of buyers who go to Pure London are the ones who will be a good fit for the brand and they are the buyers we want to be seeing.”

Pure London portfolio director Julie Driscoll added: “We are delighted that brands like Juniper Rose have identified our show as the one to be at for the AW14 season.”

Wholesale prices for Juniper Rose, which is described by Russell as “more contemporary” than sister brand Pyrus, range from 19 to 40 pounds.

Pure London’s autumn 14 edition will take place at London Olympia from February 9 – 11.