JustFab and ShoeDazzle announce merger

Fashion e-commerce websites JustFab and ShoeDazzle

are merging to create the “world’s largest fashion subscription” service.

The two Los Angeles-based companies announced that the “game-changing” merger would allow both brands to expand their customer base in the United States, as well as further accelerate international and category expansion plans, and that it would generate more than 400 million US dollars in annual revenue in 2014.

"We are creating one of the world's largest and fastest growing fashion e-commerce companies, with a clear path to creating a multi-billion dollar fashion company here in Los Angeles," said Adam Goldenberg, co-CEO of JustFab. "By maintaining the distinct JustFab and ShoeDazzle brands, we will be able to significantly broaden our reach in the United States, and continue to take substantial market share from traditional footwear brands, retail players and e-commerce competitors."

Brian Lee, ShoeDazzle CEO, added: "Both of our brands have seen high growth and success over the last three and a half years, and with the synergies between our complementary businesses, it made sense for us to combine our strengths. This merger gives us the scale to create a truly global, multi-brand lifestyle fashion company."

Both companies will sit under the JustFab Inc. umbrella, where Goldenberg and Don Ressler will serve as co-CEOs, while ShoeDazzle president and co-founder MJ Eng will continue running the brand, and ShoeDazzle’s CEO Lee will join JustFab's board of directors.