J.W. Anderson launches website

J.W. Anderson has launched its first online platform today, which coincides with the label's Spring/Summer 2015 menswear

show at London Collections: Men.

The website is said to incorporate all aspects of the J.W. Anderson label, offering its full product range as well as online exclusive items, product photographs, campaign images, access to its social media sites and a blog managed by the designer himself.

“Opening an e-commerce website is a natural step for us,” said the designer to British Vogue. “Our database is young and our impact is around social media, so it feels right to be finally embracing our customer in this way.”

“I like this idea when all the aspects of the business are streamed together so that people can see a full demographic. It's so much more personal and, as we're a very open company, it's so important to integrate comment from us.”