K3 Retail appoints new head of marketing

Multi-channel fashion solutions provider K3 Retail has tapped Natalie Bruins as its new head of marketing.

In her new role, Bruins will oversee K3 Retail's ongoing marketing strategy, executing B2C and B2B campaigns across multi-channels. In the past, Bruins has implemented a number of key marketing campaigns for brands including WHSmith, Tesco, Microsoft and Primark.

Bruins is also the former head of international marketing at SVS, where she spearheaded the retail gifting and loyalty platforms. “With a focus on driving our value proposition, we have no doubt Natalie’s dynamism, underpinned by her exceptional expertise and experience, will build on our success as we widen our scope to deliver concept-to-customer solutions,” commented Russell Dorset, managing director of K3 business technology group, on Bruins new appointment.

Bruins added: “I'm really looking forward to being a part of taking K3 Retail to the next stage in its development. For me, it’s not just about telling the K3 story in a compelling way, it’s also about putting our customers at the heart of our story and taking them on the journey with us.”