Kate Moss to design for Carphone Warehouse
By FashionUnited
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Model Kate Moss is teaming up with Carphone Warehouse
on a “fashion tech” accessories collection aimed at fashion conscious phone users.Launching this summer, the exclusive ‘Kate Moss Accessories Collection’, will feature a range of fashion accessories for smartphones and tablets which fuses the supermodel’s “style sensibility with the latest handsets”.
Commenting on the collaboration, Moss said: “My phone's as much a part of my look as my bag or shoes, and yet there’s so little choice out there. My whole approach was to treat this as any other fashion collaboration.
“I was heavily involved in the design process and loved seeing my vision come to life in the final product. From the quality of materials to design, I wanted the best for my range that reflected my personal style.”
Carphone Warehouse marketing director Julian Diment added: "We looked at the accessory ranges available today and found that consumers were crying out for something different. Fashion tech blurs the lines between fashion and technology, and Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries."
Moss, currently the face of Versace, has previously worked with Topshop, Rimmel and Longchamp, and her latest design project will be available to buy in all Carphone Warehouse stores nationwide and online later this summer.
Carphone Warehouse
Kate Moss