Kew to be rebranded

Aimed to add a contemporary feel to rival the likes of Reiss and Whistles, the label, which was

launched by Jigsaw owner Robinson Webster Holdings in 2003, will be completely overhauled to make it more fresh and edgy.

The restyled label aims to appeal to fashion forward customers who look for well-cut, modern, high-quality clothing.

Sandra Clarke, who joined Kew as creative director from Coast in 2009, said: “I think it will be immediately obvious that the product is different. We have introduced cashmere and angora mixes and also bought in a range of denim in skinny, straight and boot cut, which is available in indigo.”