La Senza opens new stores

High street lingerie brand, La Senza is opening four new stores this month to add to its existing

160 nationwide. The new stores will be in Brighton, Trafford, Huddersfield and Wakefield.

The Brighton and Trafford stores will benefit from enhanced design features as seen in Westfield, Stratford, adding to the planned concept roll out by the brand; with both retail spaces aiming to create a more elegant and sophisticated shopping experience.

Highlights of the shop fit includes: spacious, luxurious fitting rooms; bespoke La Senza mannequins accompanied by mirrored catwalks and a selection of exciting props; and enhanced ceiling design, architectural frames, pendent lighting and the use of colour illusion between the three rooms – Lingerie, Sleep & Swim and Bra Lounge.

Additionally, the new stores feature the retailer’s new colour palette of ivory and black, which features on the ceramic flooring and in all new packaging and gift boxes.

Both Wakefield and Huddersfield will feature the cream and black concept, which the retailer introduced last year.

This month also sees the launch of the brand’s new Shapewear collection, which has been designed to enhance the silhouette by providing coverage, support and full body smoothing using a soft, knitted fabric technology. The range features nude and black high-waisted knickers and string, leggings, short boxers, and a bodyshaper that covers the stomach, thigh and bottom.