Lacoste launches AR app

French sportswear and fashion brand Lacoste has launched a new 3D augmented reality (AR) app that will allow

consumers to try on its new range of trainers from its streetwear extension brand, LCST.

Designed to boost the in-store shopping experience, Lacoste is claiming that it is “the first” shopping app to combine 3D product scanning and augmented reality, and it is hoped that app will provide shoppers with an easy way of checking out the new trainer range without having to wait for a shop assistant or take the time to take off their old shoes.

To use the app, created by Engine Creative, shoppers simply place their foot on the in-store floor graphic and scan it with their smartphone to view the trainers superimposed around their foot. Shoppers can then explore the details of the new trainers in the range, buy them through the app or share images via social media.

Engine Creative’s managing director, Matt Key, said: “Augmented Reality offers retailers a new way of delivering immersive digital experiences in the real world. It’s perfect for the young target audience and can be used in Lacoste stores as well as in concessions to differentiate LCST from other brands.

“The LCST app can also be easily updated to include new products, enabling Lacoste to build a long term relationship with users on their mobiles.”