Land Securities partners with Google Product Search

Shopping centre owner Land Securities has announced a

partnership with Google Product Search to offer the web-based service across its UK shopping centre portfolio. After extensive research, ROPO (Research Online Purchase offer) was shown to be the growing trend and of consumer interest within retail centres and seeing significant boost in retail sales.

So the company is introducing Google Product Search which allows customers looking for a specific item to see results showing which retailers in the shopping centre sell the product – thus directly driving traffic to retailers.

Todd King, digital marketing manager at Land Securities, said: “Providing shoppers with the option to click and collect, browse and buy or simply to offer inspiration during their visit to our centres, Google Product Search is an excellent example of our commitment to supporting our retailers by embracing the latest technology.”

King added that the response from Land Securities’ tenants has been positive, with 24 retailers already signed up including brands such as M&S, Topshop, Oasis, Bhs, and Schuh.

Sean Curtis, head of business marketing & brand partnerships at Land Securities, said: “We are delighted to be able to offer these services in time for Christmas, a key period in the retail calendar. We have seen the volume of customers accessing our centre websites increase steadily, and as we will be the first landlord to offer free Wi-Fi across the entire centre portfolio we expect that to increase even further in the months ahead.

“Just as brands are creating omnichannel environments, it is the responsibility of every landlord to explore ways to embrace digital technology to help their retailers succeed.”