Lanvin campaign uses non-models

Alber Elbaz, esteemed creative director of luxury fashion house, Lanvin, has spoken

about his decision to use non-models in the new A/W campaign.

Including women from 18-82 years, he said, "I wanted to see people from different age groups, body shapes and personalities wearing Lanvin. That is what Lanvin is all about and represents - we don't only do clothes for 20-year-old girls. I love to see mature women wearing Lanvin as well. I love wrinkles, I love grey hair."

Elbaz was first heralded for his lighthearted, playful approach to campaigns for autumn/winter 2011-12, when he recruited Karen Elson and Raquel Zimmerman to dance their way through a promotional video to the soundtrack of Pitbull's I Know You Want Me. The designer even joined the models in his signature tuxedo at the end. However, for autumn/winter 2012-13 the mood is centred on "reality".

"It's all about individuals with individuality," added Elbaz.