Lee Cooper expands into new markets

Denim brand Lee Cooper is branching out into Estonia and

Lithuania after signing up a new licensee. Marking the brand’s latest European partner, Poldma Trading has been appointed as the new Estonia licensee, which also covers the Lithuanian market.

The licensing agreement begins with a core focus on men’s and women’s clothing, debuting with the Autumn/Winter 2013 collection, which will be followed up with a fully extensive collection planned to launch for Spring/Summer 2014.

Initially, Lee Cooper will be exclusive to consumers through Poldma Trading’s 25 multi-branded Dream Denim stores; however, the denim brand has confirmed that they are expecting further retail expansion to be rolled out as consumer demands for the brand increases.

Andy Dunkley, CEO of Lee Cooper, said: “We are very excited about the future prospects for growth in the Baltic markets and this reflects the increasingly strong position of Lee Cooper across the markets from the Baltic’s down through Central and Eastern Europe all the way to the Mediterranean markets.”