Lee signs apparel license with CWF

Denim brand, Lee Jeans, a subsidiary of VF Corporation, has signed 

an exclusive license agreement with Children Worldwide Fashion Group (CWF), the group that also works with Burberry, Chloe and Little Marc Jacobs.

Under the agreement, CWF will design, produce and distribute a children’s line under the Lee collection for girls and boys aged 0 to 16, starting with autumn/winter 2014 in Europe, Russia, the Middle East, and Africa.

The collection will take inspiration from Lee’s mainline, which was established 125 years ago, and will be available at select multi-brand retailers, department stores, and online stores.

This marks the second partnership between CWF and the VF Corporation, the kidswear group also has an ongoing licensing deal with Timberland that has been running for the past 15 years.