Denim apparel brand Levi Strauss & Co. has named Marc Rosen as executive vice presidentof global e-commerce, effective May 5.
Rosen will be responsible for leading the denim brand’s global e-commerce business to drive “new growth, consumer loyalty and sustainable profitability”, as well as establishing Levi.com and Dockers.com as digital flagship stores through an engaging user experience, a breadth and depth of product assortments, and improved order management capability.
He will also be tasked with looking at advancements in systems and technology, as well as a focusing on Levi’s highest-growth markets, which include China, France, Germany, Japan, the United Kingdom and the United States. Rosen will report to Chip Bergh, Levi Strauss & Co. president and Chief Executive Officer.
Most recently, Rosen served as senior vice president of global e-commerce at Wal-Mart Stores Inc, and he brings more than 20 years of retail and e-commerce leadership experience to the role. Prior to Walmart he also held senior leadership positions for Walmart’s international business unit and Ernst & Young.
“Our e-commerce business has experienced strong, double-digit growth the past few years,” said Bergh. “Investing in e-commerce continues to be a top priority for LS&Co. because of the sizeable upside opportunity that exists. We will establish digital flagship stores to drive omni-channel growth optimize our presence on our wholesalers’ websites and continue to improve the overall consumer experience to drive brand loyalty. Marc’s track record of delivering industry-leading global e-commerce growth makes him the ideal leader to take our business to new levels of success.”