Liberty documentary boosts footfall

Iconic London department store Liberty has seen a

marked increase in footfall and popularity, due to the three-part documentary series on Channel 4 that ended last week.

Kate Brindley, Liberty's head of marketing and communications, who starred in the series, told WWD that footfall was up 60 percent in the first two weeks of December, compared with the same period last week, as a result of the Channel 4 show.

Additionally, Liberty has had to invest a further 100,000 pounds of stock to its Christmas shop to help meet growing customer demand, WWD reports.

The three-part series, which focused on the staff of Liberty in the run-up to Christmas, has been hailed a success after attracting more than two million viewers for both its debut and final episodes. As well as including managing director Ed Burstell, the show also shadowed many of the store’s sales assistants, buyers and designers, as well as long-term employees.