Little Mistress names head of e-commerce

Young fashion label Little Mistress has confirmed that Rea

Hadziabdic has been named its new head of e-commerce and will manage the brands website.

Formerly e-commerce manager at Paul’s Boutique, Hadziabdic joined the team earlier this month and will be responsible for driving the brands online growth.

Managing director Mark Ashton said: “The Little Mistress website is going through huge growth and I believe Rea will take us to that next level.”

In addition to the Little Mistress core brand, the website also hosts its kidswear label Little Misdress, and its sister label, Paper Dolls, which targets women aged 25 and over with a collection of short-order dresses.

To aid in the online growth, Ashton confirmed that both Little Misdress and Paper Dolls are set to expand their collections later this year, with Paper Dolls debuting footwear and accessories for Christmas.