Littlewoods first to broadcast on Facebook

Online discount retailer Littlewoods is partnering with social

media specialists dot.talent to broadcast what it claims will be the retailing world's first ever live broadcast on Facebook.

The hour long Littlewoods Live show will be aired on 13 June and will be hosted by celebrity interior designer Laurence Llewelyn-Bowen.

Featuring an interactive format, the broadcast will showcase Llewelyn-Bowen’s new AW12 collection for Littlewoods with the designer discussing latest trends. The show will also feature competitions and instant messaging to engage the audience.

Gary Kibble, brand director for Littlewoods.com said: "We’re thrilled to be partnering with Laurence to bring his Littlewoods.com designs into customers’ living rooms live via Facebook and on mobile. This is a UK retail first and is very much in line with our brand strategy to engage our customers by creating innovative social media content that brings our products vividly to life.

"Littlewoods.com already has a community of more than 113,000 fans on Facebook. We hope that this will become a way for us to connect regularly with as wide an audience as possible, enabling both existing and new customers to browse and shop with us via a new and exciting platform."

Danny Spronz, founder and CEO of dot.talent, added: "We are delighted to be working closely with Littlewoods.com on this pioneering project, offering audiences an exciting opportunity to engage with the brand. This entertaining format allows highly effective measurement and enhanced interaction and demonstrates Littlewoods.com’s innovative approach to communicating directly with its audience through social media."