Littlewoods.com launches augmented reality

Online retailer Littlewoods.com is enhancing its printed

customer magazine with the inclusion of augmented reality content.

Working with augmented reality specialists Aurasma, the retailer has developed its first interactive editorial for the April edition of New Things, the brand’s bi-monthly magazine. Owner of Littlewoods.com, Shop Direct Group, now plans to introduce augmented reality content across its brand portfolio, which also includes Very.co.uk and isme.com.

Group retail director at Shop Direct Group, Gareth Jones, said: "Developing our augmented reality offering in conjunction with Aurasma is the next step for us in adding further value to our customers’ shopping experiences. Bringing our printed publications to life with exclusive and interactive video content will help us to drive further cross-platform engagement with our brands and to increase traffic and conversion."