LN-CC and The Level Group reveal new partnership deal

The LN-CC, London-based online fashion retailer has signed a new agreement with

e-commerce service provider The Level Group, after LN-CC went into administration last week.

The new agreement will see the integration of LN-CC with The Level Group, who will take over all assets and employees of the online retailer and invest in further developing it's retail concept and together form a new entity known as LN-CC AC Ltd. The creative founder and director of LN-CC, John Skelton, will still be in charge of creativity, branding and buying for its London-based store and its e-commerce channel to ensure the company's creative vision remains the same.

“Whilst our progressive retail concept has gained attention and respect from all corners of the globe, we needed a partner that could complement this from a business perspective, whilst respecting our distinctive qualities. We found an immediate fit with The Level Group,” commented Skelton. “With their vision in building brands online: their business know-how and their expertise in operations will help develop the LN-CC concept further, allowing us to focus on our brand partners and search for new talent.”

Andrea Ciccoli co-founder of The Level Group adds, “LN-CC is a striking creative concept in today’s increasingly crowded retail context. A distinctive selection and styling of brands makes LN-CC stand out from a sea of fashion sameness.” Cristian Musardo, co-founder of The Level Group believes that this is the right time to combine new technologies and media togther to take branding and channel integration to the next level. He adds that his brand has great potential and the prospect of expanding the business is “very exciting”.