LN-CC concept store reopens

Famed East London concept store, LN-CC, has officially re-opened after a short period

of expansion and refit.
 
The store now boasts two new areas including the Secular Space: a sleek, neoprene-encased tunnel showcasing their footwear and leather goods. The second major addition is Chameleon, a new bar area that is available to customers during the day and a hub for their monthly events. In addition, the Light Space that greets visitors upon entrance has been transformed to house a striking installation from art collective Our Exquisite Corpse, in the form of an 8 feet tall hand-beaded cast giraffe.

Celebrated with a Q&A session with designer, Damir Doma: “There is a strong bond between LN-CC and Damir Doma as a brand, with the journeys of the two sharing a real synergy, as they have both developed. The LN-CC buying team were the first to launch the collection in a serious online environment, whilst working on their previous project in the early stages of Damir starting his own line. When LN-CC did launch it coincided with the first Damir Doma women's collection, so the switch into the women's arena happened at exactly the same time. Since then both parties have developed and grown within both mens and womenswear and the relationship is as strong as ever. Essentially we've grown up together and helped and supported each other every step of the way," Says LN-CC creative director, John Skelton.