Loft Design By to open London flagship

French fashion retailer Loft Design By is set to open a flagship store in London’s Seven Dials area this summer.

The 1,059 square foot shop on Monmouth Street, will be span over two floors and will house the brand’s womenswear and menswear, as well as its own fragrance collection and accessories. The store will mark the brands fourth in London, it has shops in Mayfair, Notting Hill and Marylebone, but this one will be the label’s West End flagship.

Loft Design By managing director David Freche said: “Loft Design By reaches its customers through carefully located and designed stores across Europe. Seven Dials is therefore perfect for our London West End flagship, with its unique character and strong position as one of Europe’s leading locations for international brands and one-off stores.”

Samantha Bain-Mollison, head of group retail strategy and letting at Shaftesbury, added: “Loft Design By is another example of a great brand selecting Seven Dials for its West End flagship. The brand has real cachet and will add to our strong fashion offering, appealing to visitors from the UK and overseas.”

Loft Design By currently has 13 stores in France, including ten in Paris, as well as the ones in London.