London footwear tradeshow to return for a second season

Premium footwear tradeshow Platform, billed as London’s only premium shoe show,

is returning for a second season this July.

The show, which attracted buyers from Kurt Geiger, Office, Start London and Amazon in its first season, has changed its name from Platform to PLFM to avoid confusion with the US tradeshow of the same name.

Taking place in The Gallery in the Westbury Hotel in London’s Mayfair, the tradeshow will welcome a host of new brands to the line-up including United Nude, Cleo B, Pretty Ballerinas and Castell. They will join returning footwear labels Audley, C.Doux, TF Slack London, and Air & Grace at the upcoming edition.

PLFM will take place from July 13 to 14 at the Westbury Hotel.