London voted best European shopping city

London has been ranked as the best European shopping city in

a new report; The Globe Shopper City Index.

Staving off competition from Paris, Barcelona and Madrid, the capital topped the list, which was researched and compiled by market and industries analysts the Economist Intelligence Unit (EIU). John Penrose, Tourism Minister, said that the new ranking is great news.

“The capital’s shopping experience – whether at Christmas or any other time of year – is second to none,” he added. “I am pleased to see this confirmed by Global Blue. Next year the eyes of the world will be on us as we host the Olympics and the Queen’s Diamond Jubilee – this award shows once again that London really has something for everyone.”