The alternative trade show, LondonEdge is gearing up to hold it first trade event in Berlin, Germany for the upcoming season.
The trade fair is set to coincide with a number of German trade shows, such as Bread & Butter, Bright, Premium Panorama and Capsule, to capitalize on the host of fashion buyers visiting the city. Between 30 and 35 exhibitors are set to show their collections, including Tiger of London, Alchemy and Bedroom Stories.
“There are so many fashion and brand opportunities during Berlin Fashion Week it was essential we took advantage of this influx into Berlin,” said LondonEdge director Carole Hunter to Drapers. “The reaction to this opportunity has been fantastic – we are currently oversubscribed by double.”
The trade show is set to run from 8 to 9 July in the Adagio, in central Berlin ahead of LondonEdge's show in London, which runs from 7 to 9 September.