London's West End to receive solid investment

London's West End is to receive £25 million of investment

over the next five years after retailers in the area voted to keep New West End Company as the management and promotional company for the shopping district.

The company has confirmed plans for continued developments across main Regent Street, Oxford Street, Bond Street and 22 connecting areas. Richard Dickinson, chief executive of New West End Company, said the company’s challenge was to build on the legacy of London 2012 and to turn "billions of viewers into millions of pounds in sales and investment" over the next few years.

He added: "We are ready to roll out our plans to combat increased competition from international overseas markets, Europe and locally, as well as the internet, to ensure the retail district grows share of wallet from domestic and international shoppers."

Andy Street, managing director John Lewis said: "We want to see New West End Company playing a central role in helping to make sure London’s West End is ready for the future. This can only happen through close collaboration with all retailers in the sector addressing the future major challenges that the area faces. New West End Company is one of the drivers to make this happen."