Lotus Originals, the lifestyle and apparel collection fromthe automotive brand Lotus, has announced that it is launching a new range of childrenswear. The debut collection, which will be on sale at the new Lotus flagship opening in London, will consist of t-shirts, polo shirts and sweatshirts.
The collection for boys aged from 3 to 12, takes the motor racing and sports car heritage as inspiration, and is made up of mini replicas of the adult line as well as some designs that are unique to the children’s range.
Antonio Marsocci, Head of Retail, from Lotus said: “Many fathers and sons have an exceptionally strong bond and it is for that reason the idea and inspiration for a boys’ clothing line was born. These stylish designs are ruggedly boyish and make for the perfect gift for any father and son.”