Lotus Originals to open store this summer

This June, Group Lotus will unveil its debut flagship on London’s

Regent Street, Lotus Originals showcasing its iconic brand in a ‘new and accessible way’. The flagship will be located in the Grade II 4,800 sq ft listed site on Regent Street and will house the brand’s diverse collection of luxury apparel, luggage, gifts, toys, and limited edition collectables.

Lotus Originals was launch in September 2010 with a dedicated e-commerce site and was the only retail outlet for the collection, the London flagship was the next step in its fully integrated, international retail strategy for the Lotus’ non-car products.

Highlights of the collection that will be sold at the store include 100 per cent cashmere sweaters and hand-treated leather jackets inspired by the 1970’s drivers' race suits.

Maurizio Parlato, Commercial & Marketing Director for Group Lotus said: “We are delighted to secure this iconic location, it’s the result of many months of careful planning and negotiations – the completion of this milestone really demonstrates the success of the Lotus Originals offering and the potential we have for the future. This is the cornerstone of our global retail strategy and we have lots to look forward to.”