Loungelife launches in the UK

Dutch fashion brand Loungelife has announced its launch into the UK for spring/summer 2012.

The brand will launch nationwide initially with House of Fraser, and will then expand into a further 20 independent stores for autumn/winter 2012 across the UK.

Established in 2010, the loungewear label offers comfortable, feminine clothing and each season the staple basics within the collection come in subdued colours, which make them wardrobe essentials.

For autumn/winter 2012, the brand plans to expand its offering to include chunky knitwear, blazers, rich sweats and fine jersey trousers in various lengths and winter accessories such as arm warmers.

Loungelife will be presenting their collection at De Modefabriek in Amsterdam on January 22-23.