Lulu Guinness to open first outlet store

Handbag and accessories brand Lulu Guinness is

to open its first outlet store next week.

The longstanding, British accessories brand, whose celebrity fans include actresses Helena Bonham Carter and Sienna Miller, will now occupy a 712 sq ft store at McAthurGlen’s Cheshire Oaks designer outlet centre near Chester – the first space out of London for the brand.

Nicola Hoare, Lulu Guinness commercial director, said: “Continuing the expansion of the brand in recent years we are pleased to open the first Lulu Guinness Outlet store at Cheshire Oaks, the UK’s largest Designer Outlet. We have shops around the world, however our store at Cheshire Oaks marks our first step into outlet retailing and our first store outside London.”

Henrik Madsen, managing director, McArthurGlen, added: “The addition of Lulu Guinness to Cheshire Oaks Designer Outlet in what is their first step into the outlet market illustrates the on-going strength of the McArthurGlen proposition. We are delighted to welcome their first venture outside of London and are certain that the unique environment at McArthurGlen Designer Outlets will continue to prove fruitful for the Lulu Guinness business.”