Luxury has a new domain

Luxury fashion has a new digital domain. Dotluxury (.luxury) is a new, generic top level domain whose sole purpose is to provide a

dedicated digital platform for all things luxury.

Designed to meet the distinct needs of the luxury industry, .luxury offers product manufacturers, service providers, retailers and consumers a central place to engage, transact and celebrate.

Brands including Prada, Chanel and Louis Vuitton have already bought their .luxury domains, which can cost anywhere from 500 pounds to register.

According to the domain owners, .Luxury allows consumers to more easily find luxury information, purchase trusted luxury products, and socialize around their passions.

".Luxury is one of the most successful new TLDs to launch so far, having already signed over 500 brands in their Sunrise," said Ben Crawford, CEO of CentralNic. "Other companies applied for dozens, even hundreds, of Top-Level Domains, and so far few of them have come close to what .luxury has already achieved."

Trademark holders were able to register in the initial 60-day sunrise window, which saw household brands Bvlgari, Bugatti, Cartier, Gucci, Perrier-Jouët all register their domains.