LVMH names new Tag Heuer CEO

French luxury conglomerate LVMH Moet Hennessy Louis Vuitton has named Stephane Linder

as chief executive of its Tag Heuer watch brand, effective June 1.

Currently vice president of sales in North America for the Swiss watch maker, Linder will replace Jean-Christophe Babin, who stepped down earlier this year to head up Bulgari, after the jewellery brand's CEO Michael Burke became the new boss of Louis Vuitton.

Linder joined Tag Heuer in 1993 in the research and development department, and since then has held various positions including product and trade marketing manager, and vice president of marketing and product design.