M&Co debuts in Dubai

Scottish fashion retailer M&Co, which has almost 300 stores across the UK, has just debuted

in the Middle East. First store is now up and running in Dubai and soon will see more outlets across the Gulf.

The store is located in the fashion central of Dubai - The Dubai Mall. M&Co is exclusively distributed in the Middle East by Liwa Trading Enterprises, retail arm of Al Nasser Holdings.

Commenting on the launch of the store, Iain McGeoch, Chairman and CEO of M&Co says, "We are happy to open our first flagship store in this region. Dubai being an ultimate retail paradise, we believe it is a perfect launch pad for our brand in the gulf market. We are confident that our partnership with Liwa will benefit our business as the Group has a strong hold in the retail market. They understand the market and the consumer pulse very well which will be the strength of M&Co in the region."

"We are pleased to introduce M&Co to this region. As a well-established and recognized fashion brand in the UK, M&Co will certainly enhance our brand portfolio and diversify our business in the UAE and the international markets. As a Group we aim to bring quality and trendy international fashion brands to the region for our customers here to have a complete shopping experience. We hope to take the brand across the UAE in the near future," added  Aniss Baobied, General Manager of Liwa Trading Enterprises LLC.