Premium children’s and maternity retailer Mamas & Papas has inked a deal with private equity firm BlueGem, which is taking a

majority stake in the previously 100 percent family-owned firm.

Founded more than 30 years ago by husband and wife team David and Luisa Scacchetti, the deal marks the first time the maternity specialist retailer has sold a stake in the business, and is part of the retailer’s strategy to accelerate its global expansion plans.

David Scacchetti said: “The directors believe that this is the right step for the company and will help us achieve our aim of becoming the world’s favourite nursery brand. BlueGem are a very well-respected private equity firm and have a great track record of working with expanding businesses such as ours, providing both investment and advice.

“Over the next few months the directors will be working closely with BlueGem to create a new plan for the future that will enable us to accelerate our global expansion plans.”

Mamas & Papas sells products in 59 countries and recently confirmed plans to roll out 118 stores in China. It also launched a transaction site for the US market last year, which has enjoyed strong growth for the brand.

Marco Capello, managing partner of BlueGem added: “We are thrilled to support the Mamas & Papas team in continuing their quest to become the world’s favourite nursery brand. Mamas & Papas has always been a quality, premium brand and a haven for expectant parents.”