Marcolin completes acquisition of Viva International

Italian eyewear firm Marcolin SpA announced this week

that through it associates Marcolin USA and HVHC Inc., the acquisition of Viva International was finalized. Marcolin plans to introduce its handcrafted expertise, focused management and strong financial background to Viva International business structure. Viva International is currently the second biggest eyewear company in the Americas and ninth largest in the world, with a portfolio of brands under license including Guess, Gant and Harely Davidson.

Giovanni Zoppas, CEO of Marcolin stated in press release: “We are very pleased to announce the closing of the acquisition of Viva International. The complementing of the brand portfolios, the balance between male/female, optical/sun segments and geographical end market areas are strategic key factors brought to the acquisition. The combination of Marcolin and Viva creates a leader of primary importance in the global eyewear industry.”