Margin brands offer stores a point of difference

The independent fashion trade exhibition Margin is back in

February 2013 to provide a much-needed platform for many new brands launching for the first time globally.

Taking place in London on the 10th & 11th February in Mayfair, Margin has curated an international mix of clothing and accessories brands, most of which are brand new and launching for the first time globally at Margin. Brands from across the UK, as well as Korea, Japan, France, Portugal, Spain, and many other countries, have been selected to exhibit as the prime edit of new brands launching this season.

New brands at Margin doesn't just mean new to the show, which is what most other events seem to mean; it means brand-spanking, never-been-seen-before, making-their-global-debut, new! Buyers and press visiting Margin can be the first to jump on an exciting new brand and get in on the ground floor before it spreads into the mainstream.

Shoppers need a reason and excitement to visit a store and new exclusive designers provide this. To quote a couple of successful retailers who understand the importance of offering new designers to consumers, ”We’ve always stocked new designers since we launched 35 years ago but we are more committed now… because they sell. Some of our young designers are outselling established names such as Vivienne Westwood” said Coggles.com.

Urban Industry adds “As an independent we need to have a point of difference. I definitely put it down to why we’re still actually going after 10 years because we do have hard-to-find stuff that’s just coming through that some of the bigger stores… can’t jump on as quickly.”

Many new ranges will be making their debut at Margin including the exclusive collaboration between Sixpack France and La Cie Vantis with their collection of premium streetwear and umbrellas.

The 23rd edition of Margin London will take place on the 10th & 11th of February 2013 at the central London location of The Music Rooms on South Molton Lane.

For information about visiting or exhibiting, contact Margin at www.margin.tv/contact or subscribe to the mailing list at www.margin.tv/subscribe.

Exhibitor Previews are online at www.margin.tv/preview