Marks & Spencer expands Shwopping campaign

Marks & Spencer’s Shwopping campaign,

a scheme dedicated to encourage shoppers to recycle clothes with special ‘drop’ off areas, has proved so successful, the giant retailer will launch the scheme into businesses.

The Shwopping initiative was launched in April of this year and has now seen over two million items of used or unwanted pieces of clothing donated in Marks & Spencer stores or their campaign partner, Oxfam stores, across the UK.

From next year, the retailer will work with businesses to place clothes in recycling Shwop Drops in their offices for a one day eco drive. Oxfam will then pick up the clothes and resell, re-use or recycle it, raising funds for its worldwide poverty alleviation work. Whilst, those who drop off clothes, will be entitled to a Marks & Spencer discount voucher.

Adam Elman, head of Plan A Delivery at Marks & Spencer, said: "We've spoken at length with our customers - on Facebook, in focus groups and day-to-day in stores - and they want us to make shwopping as easy as possible, and that's why we're bringing it to offices and workplaces.

"For companies, it a great way to engage with employees and improve your sustainability credentials."