Marks and Spencer Kidswear competition

Marks and Spencer has paired up with ITV to find four

children to be the face of the high street retailers Autumn/Winter kidswear campaign.

M&S has worked closely with top photographer Rankin on the campaign, which has the strap-line ‘Do Your Thing’. With a strong focus on style, the ads feature the range of brands across M&S kidswear – Autograph, Indigo Collection and Limited Collection.

Parents are able to upload one minute videos of their children and their talents – four will be selected to feature in the series of ads on ITV and ITV.com.

Karl Doyle, M&S director of kidswear, said: “We’re really excited to be working with ITV and Rankin on this nationwide search in what is a totally original and unique campaign. We want to encourage kids to 'do their thing’ and get involved in the next campaign as well as inspiring them with our on trend, high fashion kidswear ranges.”

Rankin and Alex Kelly, M&S childrenswear marketing manager, will judge the competition, which closes on May 23. The winners will be announced at the same time as the Britain’s Got Talent final on ITV.