Marks and Spencer launches environmental campaign

Marks and Spencer and the environmental charity

Groundwork have launched a new campaign, which aims to reconnect urban communities with their environment by being actively involved in developing, maintaining and managing their local 'Greener Living Spaces'.

It’s a big move towards sustainability in fashion from industry insiders pushing eco awareness to now such a large presence on the high street taking up this campaign. And there are big plans ahead; by September 2012, the programme aims to deliver at least 850 community green space activities and events, motivate 135,000 people to care for their local green space and support 300 ‘Friends of’ or other community groups to increase their capacity to support local urban green spaces.

Mike Barry, head of sustainable business at Marks & Spencer, said: "@myurbangreen is a new, exciting programme that will create a dynamic legacy in communities across the UK for the ‘Greener Living Spaces’ we have created with Groundwork. It will help local people take ownership of their green spaces and ensure they are fit for everyone to enjoy. It’s simple and effective way for our customers to get involved in supporting their local communities."