Marks & Spencer online styling service

Marks & Spencer has launched a new online service which

offers women styling advice for their particular body shape.

The online Body Shapes Advice Hub has a video and styling tips page, giving information on how to identify the five main body shapes. It also features fashion bloggers Muireann Carey-Campbell, Amanda Carr, Kate Sutton, Gemma Cartwright and Harriet Thorn, all of whom have different body shapes, offering their personal styling tips and self-modelling M&S clothing.

Carey-Campbell of Bangsandabun.com, said: "For me it’s all kind of about the optical illusion of creating a bit of a waist. I tend to go for classic shift dresses but if there’s gathering in that area it always helps. I’ll experiment more with different fabrics, colours and patterns."

Carr of TheWomensRoomBlog.com is more concerned with support and structure: "Because I’m slightly older - I’m over fifty - I’m looking to cover up that ‘fifty-roll’ you get as you get older, around the waist. So I really love dresses, often with a bit of structure in them. As you get older you like a bit of structure in your dresses."

The body shape advice hub also offers a free to download ‘buyer’s guide’ with tips from assistant dresses buyer, Barbara Bobadilla, which customers can print and take to a store to assist in them in the purchasing journey.