Marlies Dekkers names new CEO

Dutch lingerie brand Marlies Dekkers has named Eppo van Berckelaer as its Chief Executive Officer. Chosen for his

extensive knowledge of business development, e-commerce and marketing management, he will be responsible for executing the label’s new strategy, which includes developing the lingerie brand’s e-commerce.

“This company needs a passionate CEO who is able to execute our new strategic course based on his knowledge, experience and personal vision. Eppo and I find each other in our ideas about how to extend the Marlies Dekkers brand,” said creative director Marlies Dekkers. “As our personalities fit, we will form a strong team. Moreover, our individual fields of expertise complement each other perfectly. I am very much looking forward to our co-operation.”

E-commerce is at the top of the label’s new strategic course, it is hoping that the development of its own webshop, as well as creating a network of online and in-store retailers will help it achieve its clear growth goals by increasing the success of its online retailing.

Commenting on his appointment, Van Berckelaer said: "I feel great pride in serving a strong Dutch brand with such extensive international stature. I am also very much looking forward to working with Marlies Dekkers, an inspiring woman who has a creative vision that has touched the hearts and souls of women all over the world. Together we will look at the future.

“Tomorrow's market requires businesses to work with efficient, flexible and stable operational structures. I believe this is the way to create added value for Marlies Dekkers' customers and retail partners. "