M&S appoints Hilary Alexander as consultant

Renowned fashion journalist, Hilary Alexander

has been appointed by Marks & Spencer as a fashion consultant for its Per Una line.

Alexander, who was previously fashion director at The Daily Telegraph, will be involved in many different elements of the brand as part of her newly-created position. The first being ‘Hilary’s Edit’ where she will curate special edits of key Per Una looks throughout the season, which will be featured online and in the retailer’s stores, and a weekly ‘Ask Hilary’ column also on the retailer’s website, where she will respond to customers’ fashion dilemmas.

"I'm thrilled to be working with such an iconic British brand like M&S and I'm enjoying getting a real insight into Per Una," said Alexander. "I've shopped at M&S for years so I was delighted for the opportunity to get involved and I'm looking forward to working alongside the per una team."