McArthurGlen retail outlet launches mobile sites

McArthurGlen, the designer retail outlet operator,

has announced the launch of dedicated mobile sites for each of its seven UK outlets.

The sites have been designed and built by Manchester digital agency Code Computerlove. Head of mobile at Code Computerlove, Ste Brennan said: “While many think the app is the holy grail in terms of embracing the potential of smartphone technology, it’s actually imperative that brands get their mobile sites sorted as a primary platform for mobile interaction.”

He continued: “Clients that we’ve already developed mobile sites for are reporting increases in conversion, where delivering a mobile experience for mobile users maximizes this traffic.”

This comes after the McArthur Glen group noticed the daily increase in shoppers viewing their websites by smartphone.

The new mobile sites offer visitors a tailor made experience including latest news, brand directories, and new offers.