McQ installation at Selfridges

Selfridges have set up a pop up installation to mark McQ, the younger contemporary label

of Alexander Mcqueen, for the whole of July.

Featuring Pre fall 11, customers will have the chance to have one of their purchases specially customized by a McQ customer.

"We're offering our best customers a chance to discover the McQ world and meet our designers to create something special together," a spokesperson from McQ told us. "There's a lot of disposable fashion around and McQ will certainly not feel like that. We want our customers to feel that it is precious and personal."