McQueen unveils new-look website

British fashion label Alexander McQueen has unveiled a new-look website, which not only has a

“more cohesive vision and clearer navigation” but also offers shipping to almost 100 different countries.

Previously, the McQueen website only offered delivery to around 30 different destinations, with the redesign the brand is expanding its global reach to include Australasia, Asia, UAE, Russia, South, Central and North America as well as additional countries in Europe.

The shipping expansion coincides with the introduction of several new localised-language versions of the site, allowing customers to browse in French, German, Italian and Japanese.

The new website acts as the “digital flagship” of the British fashion house and has been designed to bring together the two brands, allowing visitors to view both the Alexander McQueen mainline as well as the McQ diffusion label, along the updated e-commerce offering.

The site also features an “experience” function will showcase the latest brand news as well as archive runway stills and videos, lookbook imagery and advertising campaigns.