Menarys installs integrated loyalty system

Menary’s, Northern Ireland’s most popular department store

group, has installed an integrated loyalty module, Futura4Loyalty, to support its reward card scheme across its store network.

Menarys will be using mobile, email and social media to text, email and post offers and build awareness of the scheme. It provides customers with a flexible points based scheme so the retailer can gauge what exactly customers are buying and target specific age groups.

Jacqueline Beattie of Menarys said: “It’s very important for us to reward our customers. We will now personalise offers and special promotions and send invitations to fashion evenings, advance notice of sale previews in exchange for contact details. We believe that it is important to build a knowledge base and Futura4Loyalty provides an easy and affordable option. By making our offers more relevant, there will be a greater take up, more customer satisfaction and so we confidently expect a quick ROI.”