Miinto expands into childrenswear

Miinto, an online fashion portal offering a dedicated full-service online sales outlet for independent

fashion retailers, has expanded its offering to include a childrenswear section.

The childrenswear section will sit alongside Miinto’s current offering of menswear and womenswear and will include clothing and accessories for both boys and girls from babies through to 16 year olds. Brands debuting on the new childrenswear platform include Nolita, Pate de Sable, Mini Molly, 3 Pommes, Sophie Belle and RARE.

Richard Packman, Managing Director of Miinto comments: “Children’s clothing is one of the most searched-for categories online, and we are really excited to be working with some great children's boutiques on Miinto.”

Hannah King of childrenswear boutique Orygyns added: “It is a great concept to support independent retailers, helping us to reach a wider target audience than we would otherwise be able to with the advantage of their industry and online expertise combined with Miinto’s solid marketing exposure.”

Since its launch last month, Miinto has added more than 5,000 products from in excess of 560 brands from a selection of leading UK boutiques.