Monsoon Accessorize to expand US business

British fashion chain Monsoon Accessorize is expanding

its American business after selling its US Accessorise retail license to Retail Group of America (RGA), a subsidiary of Fawaz A. Alhokair & Co, its current franchising partner across the Middle East.

The retailer, which launched in the US two years ago with its Accessorize brand, currently has seven outlets in premium shopping locations including in New York, and it is planning to accelerate its expansion through the partnership to add a further 30 locations over the next three months.

Peter Simon, founder of Monsoon Accessorize, commented that the sale to RGA was a positive step in order to increase the brands awareness and strengthen its overseas presence.

In addition to adding more retail locations, the chain also announced that it will relaunch its website in the US to incorporate the Monsoon brand.