Monsoon launches loyalty app

High street womenswear retailer Monsoon has teamed up with Ikano

Financial Services to launch a loyalty app, with the aim of reducing loyalty scheme operating costs as well as making the scheme more accessible and convenient for customers.

The new loyalty app, which marks the first in UK fashion retail, has been developed by retail loyalty specialists Ikano and allows customers to join the Monsoon Reward Scheme, alert them to Monsoon promotions, as well allowing members to use their phones as a reward card, negating the need for carrying a plastic card.

The free app, which works across multiple smartphone platforms including iPhone, Android, Blackberry, Windows 7 and mobile web, also enables customers to find their nearest Monsoon store by providing a list of stores within a three mile radius.

Commenting on the app, Joe Irons, E-commerce & Multichannel Marketing Director at Monsoon Accessorize, said: "As well as being convenient for customers by allowing them to manage their Reward Card on the move, the app will allow them instance access to their Reward Card balance and transactions as well as our latest exclusive offers.

"It means that they will now never be without their Reward Card, as their smartphones will now be their loyalty tokens."

Lindsey Ulanowsky, head of client services and marketing at Ikano, added: "As well as the savings on the production of plastic cards and the costs associated with physical direct mail, the app enables more Reward options and flexibility to both Monsoon and its customers.

"It will also increase social engagement through its links to twitter and Facebook and drive footfall via its Geo Location functionality. It should be well received, given that during our retail loyalty survey, 54 percent of customers thought that a card on the phone was a good idea."