Muji introduces diffusion line

Japanese lifestyle brand Muji is launching a new and exclusive diffusion collection, Muji Labo,

which will be sold in just four of its stores throughout Europe.

Launching next February in its Carnaby Street, London store, the line has been designed under the umbrella of “a new laboratory for thinking” - mixing the balance between “simplicity and practicality”, the characteristics of its stationery and lifestyle goods.

The unisex designs described as “not fashionable for decorative display but rather, are tools for living” include shirts, jackets and footwear, and all are made with organic fabrics and feature buttons made from recycled plastics.

Prices range from 19.95-149 Pounds and the Muji Labo collection will launch in February 2013.