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Must see: the history of Selfridges

By FashionUnited

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The story of iconic department store Selfridges and its eponymous founder will soon be

be aired on television.

Created by multi-award winning writer Andrew Davies, Mr Selfridge tells the story of 'Mile a Minute Harry', a man with a mission to make shopping as thrilling as sex. Pioneering and reckless, with an almost manic energy, he created a theatre of retail where any topic or trend that was new, exciting, entertaining - or sometimes just eccentric - was showcased.

The drama is set in London in 1909, at a time when women were revelling in a new sense of freedom and modernity. Harry wanted to indulge, empower and celebrate these women and so opened the doors of his lavish department store, on London’s famous Oxford Street.

Through the innovations and spectacular events Harry staged within the store, the stories will shine a light on hidden moments of the history of women, be it fashion, cosmetics, technology or domestic affairs.

Mr Selfridge airs Sunday 6 January at 9:00pm on ITV1.

ITV
Selfridges